• Carol A. Gerner

Whetstone Workgroup presents 2016 New Freelancers Workshop

Disclaimer: This is a sponsored post that contains affiliate links. Although I received some form of compensation and this post is sponsored, all opinions are my own.

Jessica Strong…. If you don’t know who that is, you are missing out. She is a force to be reckoned with. I first met Jessica last November at The Mom Con. From the moment I met her, I knew she was a generous woman who loved to help others.

Here is her story:

– Five years ago, I was working a traditional 9-5 job, while juggling my personal life: 2 kids under the age of 4, plus a husband that was helping open a restaurant and working crazy hours. I decided to leave the safe, traditional job because I was frustrated, burned out, and tired of being micro-managed. I had a feeling I could do something on my own – I wasn’t entirely sure *what* I wanted to do, but I knew I could be my own kick-ass boss.

I started working with small non-profits to help them improve their finances and systems – I didn’t even have an official title – I literally called myself a “non-profit Jill-of-all-trades” when I would introduce myself. After a couple of years, I developed more of a specialization with freelance grant-writing.I had to quickly learn all of the behind-the-scenes business stuff though – how to track my time, how to invoice and follow up when a client hadn’t paid, how to get rid of a bad client, how much to charge, how to keep my website updated, how to do social media… I found it seriously overwhelming! I just wanted to sit at a coffee shop and write for the clients, NOT mess with WordPress, not learn bookkeeping, not deal with estimated quarterly taxes!

5 years in, I’ve truly discovered that being a freelancer is awesome – I have the flexibility to set my own schedule, determine my own rate, and pick my clients. I set aside time to be at my kids’ school as a volunteer. I have time to hang out during the day with my 15-month old – and time to work on my clients’ grants and conferences.I want to help more people discover the joys of being a freelancer – how to move closer to that balance between your professional and personal life. For stay-at-home parents, I passionately believe learning how to be your own boss is critical to preventing that dreaded gap on your resume for whenever you decide to go back to work – people are **so impressed** when I tell them I run my own company, even if at the time I’m only keeping up with 1 or 2 clients.

One of the ways I’m trying to help is through the New Freelancer Workshop, being held Friday April 1 at the Union Project. The day is designed to help anyone that is interested in pursuing this as a job – from having a business already up and running, to just an idea in mind. It will be an action packed day that will enable you to leave ready to jump into business: there will be all the business professionals you need: a lawyer, an accountant, a business banker, insurance people (both life/home/car and health insurance), website developer and brand/marketing designer — PLUS conversations with people that have been freelancing / consulting for a while sharing their secrets for success. Imagine how long it would take to go to each of these people on your own – and how expensive!! My goal is to eliminate that “vast pit of quicksand” that seems in front of you when you are thinking of starting your own business. – Jessica

That story actually made me cry the first time I read it. As a woman and a mother, I can totally relate. Having it all is extremely difficult, but its people like Jessica that are making it easier for women to achieve their dreams. If you are interested in this wonderful workshop here is the info.

Event details:

Friday, April 1, 2016 9am – 3:30pm Union Project New Freelancer Workshop


9:00 a.m.: Registration and Networking

9:30 a.m.: What is Whetstone Workgroup?

10 a.m.: Freelancers Panel Listen to a panel of experienced women freelancers describe the rewards and challenges of running their businesses. A frank discussion about what works, what doesn’t, and what you really need to get started and be successful.

11 a.m.: Vision Exercise Sara Jane Lowry coaches executives to think bigger about their purpose and personal mission, and how they can achieve meaningful outcomes in their personal and professional lives. She will walk us through an interactive exercise to help attendees align their strengths and skills with what their business needs.

12 p.m.: Lunch A delicious lunch is included with your registration! Provided by Chef Robert Sayre of Conflict Kitchen in Oakland.

12:45 p.m.: Everything Legal and Financial Two of the biggest fears we face when starting a business are: “what are the legal issues I need to know about?” And “what are the tax issues I need to be aware of?” A local lawyer and accountant will share the stage and present best-of tips for making sure your business is set up properly for legal and tax accounting purposes.

1:30 p.m.: Tech, Social Media and Websites for the Freelancer What are the must-haves in a website? How can you get a nice-looking and functional website without spending a ton of money or time? WordPress and design experts will walk you through the steps to help make the process easier and less costly.

2:30 p.m.: Insurance Issues

3:00 p.m.: Wrap-up and Networking

Ticket Info:

Tickets here – $99 each (less than the cost of 1 hour with a lawyer!)

The $79 early bird is good until 3/15

There’s also a “bring a friend” option – 2 tickets for $118 ($59/each).

Early bird registration has been extended to Tuesday 3/15/16 AND we have a coupon code for you. Enter “STEELCITYMOM2016” at the checkout and you will get 50% off any ticket. Hurry this class is filling up fast!

Steel City Mom will be there, I hope you can too.

– Carol

#workshop #business #women #freelance #couponcode #helping #UnionProject #whetstonegroup

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